Stump Roast

A poster design for Smit & Dorlas Coffee Roasters

I designed a poster and packaging label for a Smit & Dorlas Coffee Roasters coffee blend, Stump Roast. The Stump Roast coffee blend was a dark roast with smokey undertones, and released during Groundhog Day. I created a custom groundhog illustration to grab the attention of the viewer and give the poster a unique feel. I used earthy colors and textures to create an association with the rustic and smokey flavor of the coffee.

Involvement
Art Direction
Illustration

Client
Smit & Dorlas Coffee Roasters

Date
April 2012

IMG_9156IMG_9156